Pith. Brand Management
Las Vegas — Remote
— : — : —
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VLO Baseball.

Elite baseball training in Edmond, Oklahoma — rebuilt around the only three words that mattered: Velocity. Leadership. Opportunity.

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§ I The Context Where this began

VLO arrived with a brand-new pro-grade training lab in Edmond, Oklahoma — Rapsodo, Trackman, the instruments that turn instinct into data — and a website that did not represent any of it. The facility was elite. The brand was not.

VLO Baseball shield mark
Fig. I Primary shield mark, on Field Night Brand · Mark
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§ II The Pith The thirty
"Velocity. Leadership. Opportunity. The brand was hiding in the acronym."
Positioning · Pith · 2025
§ III The System Mark, type, color, motion

Once the acronym was named, the system fell out of it. One mark. One color. One typographic move. Three words, doing the work of thirty.

V·L·O
Fig. II Acronym mark — on VLO Teal Brand · Mark
Velocity.
Leadership.
Opportunity.
Fig. III The three values, stacked Brand · Voice
VLO.
Fig. IV Primary wordmark, italic — on VLO Teal Brand · Type
VLO Teal #047F7F
Field Night #0A0A0A
Chalk Line #F5F5F0
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§ IV The Application Where it lives

Web first. White-label app second. Same three words, on every surface.

Now booking — Spring / Summer 2026

Train smarter.
Play harder.

Book sessions, follow your assigned program, and access member-only content — all from one dashboard.

Create an account Read articles
Fig. V Marketing site — home view, desktop Web · 2025
Velocity · Leadership · Opportunity

The Next Level Starts Here

Join the program View programs
Fig. VI Marketing site — programs page Web · 2025
The Rosters

Organization

14U
Head CoachJacob Martinez
AssistantKyle Myers
13U
Head CoachJacob Martinez
AssistantVirgil Carter
12U
Head CoachCaleb Wichman
AssistantGarrett Perez
11U
Head CoachConnor Gaughan
AssistantTaylon Laxson
Win with VLO.
Fig. VII Marketing site — team rosters Web · 2025
§ V The Outcome What it did
Brief to · Ship
5
Days. One five-day sprint, brief to deploy.
The pith
3
Words. Velocity. Leadership. Opportunity.
Says everything
1
Acronym. V·L·O. The brand was already there.
§ VI The Verdict In the client's words
"They didn't add anything. They removed everything that wasn't us — in five days."
Austin Cooper · Founder, VLO Baseball