Pith. Brand Management
Las Vegas — Remote
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CSM.

Canyon State Mobile.

Canyon State's branded field surface — Project Platinum in the truck and on the roof. Three steps of the address-to-PO loop, on iOS and Android.

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§ I The Context Where the work happens

Platinum lives on the desktop. The work lives elsewhere — in the truck, on the roof, in the alley with a tape measure. CSM — Canyon State Mobile — is the surface for that other place.

The architecture: Platinum is the engine. CSM is Canyon State's branded vertical of that engine. Same loop. Different label. Saguaro Teal carries onto the phone.

CSM.
Canyon State · Mobile
Fig. I CSM — Canyon State Mobile. Wordmark with descriptor lockup, on Mesa Night, Saguaro Teal punctuation. Brand · Mark
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§ II The Pith The thirty
"The desktop sees the job. The phone does the work."
Positioning · Pith · 2025
§ III The System Three steps, on the phone

Three steps of the Platinum loop, lived on mobile — and nothing else. Installer sees their schedule and pay sheets. Crew lead sees the PO. Supervisor sees approvals. The view is the role.

From the Platinum loop — Steps VI · VII · VIII Lived on mobile, in Canyon State chrome
  1. VI PO. Received as a push notification on the crew lead's phone. Two taps to accept.
  2. VII Schedule. Load is scheduled. Installer's daily view updates. Schedule changes trigger two-step acknowledgment.
  3. VIII Submit. Installer uploads photos and submits scope from the job site. Supervisor approves. The loop closes.
Fig. II The three mobile steps — PO, Schedule, Submit. The field-side slice of the Platinum loop, in Canyon State's palette. Product · Architecture
Two taps.
One photo.
Zero PDFs.
Fig. III Field-side discipline — on Desert Red, with Saguaro Teal punctuation Brand · Voice

— The view is the role

Crew Lead
Sees the PO, accepts, dispatches.
Installer
Sees only their schedule and pay sheets. Nothing else.
Supervisor
Receives submittals with photos. Approves.
Superintendent
Acknowledges schedule changes. Two-step.
Fig. IV The scoped views — each role sees only what they need Product · Architecture
Desert Red #A04921
Saguaro Teal #008080
Sandy Tan #D2B48C
Warm Taupe #B48F73
Mesa Night #1B150F

Every period — push, submittal, schedule, acknowledgment — is Saguaro Teal. The phone carries the brand.

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§ IV The Application The screens

iOS and Android, sharing Platinum's model. Different views, same data.

7:025G · 84%
7:02
Tuesday · May 26
Canyon State · now
New PO received
PO #4821 · Greenprint on 3rd — $86,400. Tap to review and accept.
Fig. V Push notification · PO received App · State
7:025G · 84%
Today.
07:00Greenprint on 3rdRoofing · tear-off
10:30Betty's VillageStucco · scratch coat
13:00Lot 14 — SurpriseGutters · install
Fig. VI Crew lead · daily schedule App · Home
Submittal3 / 6
Roof deck — north
Capture photo
Fig. VII Submittal · photo capture App · Action
§ V The Outcome What it does
Steps of the Platinum loop · on mobile
3
Receive, schedule, submit. The exact slice of the loop that lives in the field — and nothing else.
Taps · from push to accepted
2
The PO arrives. Tap. Confirm. The load is scheduled. The crew is dispatched.
Photo required · per submittal
1
No photo, no submit. The work is documented before the work is closed.