Pith. Brand Management
Las Vegas, Remote
· : · : ·
Inquire

Bazil.

A charging-time optimizer for Kia EV drivers, native to CarPlay. The one number that matters: minutes to plug.

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§ I The Context The wrong question

Most EV apps answer the wrong question: where can I charge? That is a map. The driver, twenty miles out, is asking something else. how long should I plug in? Bazil answers that one.

Bazil.
Fig. I Working mark. Bazil set in display, Lemon punctuation on Emerald. Brand · Mark
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§ II The Pith The thirty
"Where you charge is a map. How long to plug in is the answer."
Positioning · Pith · 2025
§ III The System Three inputs, one number

Kia only. Because the charge curve of an EV6 is not the curve of a Lightning, and the math falls apart the moment you generalize. CarPlay only. Because the driver is already looking at the dash. The discipline is what was left out.

Three inputs
I Your state of charge.
II The distance to your next stop.
III The next charger's throughput against your car's curve.
One output
Minutes.
To plug in. Nothing else.
Fig. II Three inputs collapse to one answer. Minutes to plug. The whole product, in one diagram. Product · Architecture
One brand.
One surface.
One number.
Fig. III Positioning, set in display. On Lemon Brand · Voice

Models supported

  • EV6.
  • EV9.
  • Niro EV.
  • Soul EV.
  • EV6 GT.
  • More to come.
Fig. IV Kia EVs in scope. Each tuned to its own charge curve Product · Scope

The stack, written down

Compute
Cloudflare Workers. Edge runtime, response under one round-trip.
Data
Open Charge Map. Community-maintained worldwide charging stations.
Tuning
Kia-specific charging curves. The difference between a guess and an answer.
Surface
CarPlay-native. No phone app. No dashboard. No account. The car is the screen.
Fig. V The stack. What was kept, what was left out Product · System
Lemon #E8FF00
Emerald #0D5C3F
Charcoal #1A1A1A
Cream #F5F1E8
Coral #FF6B5B
.
§ IV The Application On the dash, in the car

Arrive. Charge. Go. Three screens. One product.

Electrify America · CCS18%
Plug in. Fill to 80%
24min
Bazil picked the fastest stall
Fig. VI Arrive · the answer in minutes CarPlay · State
Charging62%
Time remaining
18:42
62 → 80% target
Fig. VII Charging · live countdown CarPlay · Action
Charge complete80%
Ready
Go.
Unplug and go
Fig. VIII Ready · unplug and go CarPlay · State
§ V The Outcome What it does
Inputs · to the answer
3
State of charge. Distance. Throughput. Three signals collapsed into one number.
Output · the answer
1
Minutes to plug. The product is this number. Everything else is plumbing.
Apps to switch · on the dash
0
CarPlay-native. The screen is already there. The driver never opens a phone.
§ VI The Verdict From the first driver
"I used to charge by guess. Now I charge by minutes."
Natalie · Kia EV driver · also the founder's wife. Beta tester No. 1